Challenge The aim of ‘The World Works Better With Us’ project was to develop a brand campaign and identity for the Engineering and Physical Sciences (E&PS) provision at The University of Manchester, that would engage a broad range of audiences, including potential and current students, staff, civic, the local Manchester community, industry and alumni – and communicate why the area of Engineering and Physical Sciences (E&PS) at The University of Manchester is worthy of its global reputation. Solution We discovered that a key barrier to audiences engaging with the University was the idea that a fantastic academic reputation did not translate into tangible real world outputs. In fact, the opposite was true. Sciences at The University of Manchester have had a huge impact on how we l

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