Case Study
Embrace Home Loans Doubles Its Return on Marketing Investment (ROMI) with DataRobot Zepl
Learn More Want more information on how you can get these results? Embrace Home Loans Doubles Its Return on Marketing Investment (ROMI) with DataRobot Zepl SUCCESS STORY When Embrace Home Loans sought to optimize its marketing spend, the lender used DataRobot Zepl to run real-time queries on its Snowflake data – leading to twice the return on marketing investment. Challenge Maximize marketing spend and increase revenue across all marketing channels. Solution: Embrace uses DataRobot Zepl and Snowflake to develop APIs and make real time calls, return data, run a scoring algorithm, then customize product offerings in real-time. Result The lender has decreased cycle times and increased close rates, doubling its ROMI. Success Story When Keith Portman joined Embrace as Chief Analytics