AI and machine learning accelerate B2B marketing ROI by enabling advanced segmentation, personalization, lead scoring, pipeline forecasting, and attribution. AI helps marketers quickly analyze vast data to target audiences precisely and deliver tailored campaigns. Machine learning automates lead scoring, improving productivity and accuracy, while predictive models optimize sales pipelines in near real time. ML-driven attribution measures campaign effectiveness across touchpoints. A robust data strategy and unified cloud platform like Snowflake’s are essential to mobilize data securely, break silos, and unlock the full value of AI/ML in marketing.

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