ELLWOOD Connecting a Decentralized Workforce on One Communications ChannelThe Situation Just a few years ago, ELLWOOD did not have a corporate employee communications role. But since they are a decentralized organization with mostly deskless workers, they saw the need to hire someone who could help them create an internal and external communications strategy. And from the beginning of his tenure, he saw the need for a mobile solution. ”We have ten divisions across the company that each have their own presidents and, often, their own microculture. So, I wanted to try to come up with a tool that would not only support their own cultures, but also make sure the general culture of ELLWOOD reached the frontline team members,” explains Casey Macioge, Senior Communication Specialist. “I

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