Veterans United How Veterans United Drove Culture With MobileThe Situation Veterans United employs over 3,900 employees with offices in St. Louis, Kansas City, and Irving, TX. This includes 17 buildings in Columbia, MO alone. At VU, culture is of paramount importance and a huge focus. Since 2016 they have been named a “Great Place to Work” by Fortune Magazine, but they knew they needed more and better ways to connect employees from all their locations and be able to target content based on various groups. “Email is necessary, but it’s boring,” said Cooper Lefler, the Internal Communications Manager at Veterans United on why they decided to take their communications strategy mobile. “We had a few things we needed on [a mobile] platform...Luckily enough, everybody in our company

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