Success Story Summary Founded in 1962 and owned by London-based Dixons Carphone, Elkjøp (known as Elgiganten outside of Norway) is the largest consumer electronics retailer in the Nordic countries with 400 stores and 8,400 employees. Business Need •  Becomethebestr etailerintheworldb ymo vingfr omanor ganizationfocusedon sellingpr oductst oonefocusedonpr o vidingthebestcust omershoppingexperience. •  Release new pr oductsand ser vices t o mark et fasteronbothonline and offlinechannels. •  T r ackin-st or eandonlinepur chasest obetterunderstandcust omers’buyingbeha viors. •  Pr o videcust omerscompleteandcorr ectinformationduringther esear chand buyingpr ocess(suchasdetailedpr oductspecifications)t oinformpur chases

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