Elkjøp Nordic Gives Users Easy, Secure Data Access while Adhering to GDPR Agile data access and protection, faster time to market, low overhead CHALLENGE Electronics retailer Elkjøp Nordic has grown to be a household name in the Nordic region. Traditionally a B2C company, it is working to expand to the B2B market, and making the shift from being product-focused to consumer-focused. The company is using business intelligence (BI) tools to access data from its enterprise data warehouse and other sources, and as more people requested access to granular data, Elkjøp found it was missing vital capabilities. It couldn’t grant access while maintaining proper security and governance, especially as set out in the EU’s General Data Protection Regulation (GDPR). It needed to mask and secur

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