CASE STUDY | Innovation PEPSI MAX UNBELIEVABLE BUS SHELTER To dramatise the ‘Unbelievable’ brand truth in such a way that would entertain the hard-to-please millennial audience with bite- sized content that packs an emotional punch OBJECTIVES STRATEGY • Our strategy was to create an unbelievable OOH experience that would demand our audiences attention, alongside our high- coverage OOH campaign using national 6-sheets and T-sides. • A PR frenz

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