1 Case Study – Electrical Distribution Products Holistic Market Environment Research in Eight Australasian Countries The challenge A leading global supplier in the electrical solutions space sought to develop an aggressive new business plan for eight markets in the Asia-Pacific region. The objectives of the study were to understand the size and potential of each country market, grasp the market dynamics in terms of regulations, customers, channels and competitors, and recommend the broad business plan for each country. 2 Case Study – Electrical Distribution Products Holistic Market Environment Research in Eight Australasian Countries The process Spire conducted secondary research to define the major competitors and large-scale customers in each country as well as to gr

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