1 Case Study – Silicone Sealants Holistic Market Environment Research in Vietnam The challenge A leading global manufacturer of construction chemicals wanted to understand current and future market opportunities in Vietnam so as to formulate a business expansion strategy. The objectives of the study were to: Estimate the size and potential of the silicone sealant market in Vietnam Define the optimal path to market and customer segments Map the competitive landscape Profile three major competitors Recommend business expansion strategy 2 Case Study – Silicone Sealants Holistic Market Environment Research in Vietnam The process Spire began with secondary research using Vietnamese language sources to grasp macro- environmental issues and industry-specific trends for the s

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