El Nacional, a leading Catalan news publication under Grup Les Notícies De Catalunya, boosted organic CTR by 65%, Taboola ad revenue by 56%, and attributed 15% of total organic traffic to Taboola using its Article Page Personalization Solution. Through a strategic partnership, Taboola enabled testing of new tools for superior engagement, monetization, content discovery, and business performance via relevant user recommendations. As Albert Terradas i Cumalat, CEO, affirmed: “Since... our strategic partnership with Taboola, we have successfully tested and implemented new tools... Taboola is a key partner to further enhancing content discovery.”

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