Efficiency, Compassion, and Trust – How the American Red Cross Is Using a Crisis Communications Technology Tool To Enhance Its Humanitarian Mission
Efficiency, Compassion, and Trust – How the American Red Cross Is Using a Crisis Communications Technology Tool To Enhance Its Humanitarian Mission
5 PagesCase Study Efficiency, Compassion, and Trust – How the American Red Cross Is Using a Crisis Communications Technology Tool To Enhance Its Humanitarian Mission American Red Cross Industry: Non-profit Location: United States Product: BlackBerry ® AtHoc ® Reaches: 36,000 (35,000 volunteers and 1,000 employees) Website: www.redcross.org In August 2019, Hurricane Dorian raged through the Atlantic. A Category 5, it was simultaneously one of the most destructive and longest-lasting storms in recent memory. Its aftermath saw the near-complete destruction of Grand Bahamas and Abaco Island in the Bahamas, while also causing damage to both the southeastern United States and eastern portions of Canada. Before Hurricane Dorian made landfal
