CASE STUDY American Red Cross Stays Connected to Disaster Relief Volunteer and Staff Using 15FiveCASE STUDY Fostering open communication with staf and especially volunteers where attrition rates can be high, is critical to running non-profit initiatives. Managers don’t always know about the challenges their employees face, nor about their successes and achievements. Jono Anzalone, a Division Disaster Executive, needed a better way to communicate with his teams. T eam leads were not collecting feedback from front-line volunteers. With volunteer attrition rates running at 30% a year in non-profits, Red Cross is continually looking for ways to keep volunteers engaged. Overseeing disaster relief and preparedness for 10 regional chapters in 11 Midwestern states, Anzalone needed a

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