Case Study
Effective Business Intelligence
Case / It has operations in Mexico, Chile, Colombia, Peru, Brazil, Panama, Ecuador, Portugal, Spain, Argentina, the Dominican Republic, and Uruguay, and offers two services: one for corporate clients and one for regular users. Effective Business Intelligence 1 Cabify was founded in May 2011 by Spanish entrepreneur Juan de Antonio, a Telecom graduate and Stanford MBA. Juan saw the opportunity for Cabify after several complicated experiences using taxis in Latin America and Asia, places where he sometimes had to negotiate the travel fare in unsafe conditions. Cabify’s vehicles are driven by their owners and must go through a rigorous selection process. In the beginning of 2016, Cabify informed it app had reached over a million downloads worldwide, most of which came from Latin Ameri