1 ZK – THE SIMPLEST WAY TO MAKE WEB APPLICATIONS RICH CASE STUDY Effective Intelligence Effective Intelligence is an IT company offering a broad range of consumer information management services “EI is very proud to carry the flag in South Africa & we are eagerly looking forward to African penetration of EI services with ZK ” About Effective Intelligence Effective Intelligence was founded in 1998 with a driving factor being, to create a technology platform that could help manage and improve the databases of consumer information that were growing in companies around South Africa. With the increasing need for data quality and the lack of tools to support these actions, Effective Intelligence released its flag

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