CASE STUDY eFavormart Racking Up Discounts For a Wedding Favor E-Commerce Company Challenge Like most e-commerce businesses, eFavormart’s success depended largely on being able to offer the lowest online price among competitors, shipping included. But even after spending over $10 million annually with UPS, the Southern California- based wedding favor company found they couldn’t compete with larger competitors and continued to lose substantial amounts of business. Every time eFavormart attempted to negotiate better rates with UPS, the carrier assured them they already had the best pricing.Solution What eFavormart needed was better intelligence on the rates that similarly sized companies were getting in their region. After conducting a detailed market analysis and comprehensive stud

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