eFarma.com, an Italian online parapharmacy, achieved a 16x ROI and 35% database growth in just one year using SALESmanago. The company utilized automation tools, including dynamic emails, web pushes, and exit pop-ups, to improve customer loyalty and reduce churn. They implemented segmentation strategies based on customer interests, purchases, and journey stages. Key results included a 44% open rate and 7% click-through rate from email flows, with 64% of transactions supported by automation. The brand plans to implement customer preference centers and churn/purchase prediction analytics for further growth.

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