Educational Consumer-Facing Media The Challenge: Groundbreaking audiobook company Audible, the world’s largest producer and distributor of audio content, retained The TASC Group to help them connect to consumers, improve unaided brand awareness, grow their subscription base and generate a movement to improve national literacy rates. Our Strategy: TASC targeted A-list national, regional and local media outlets with new messaging that made Audible more accessible and exciting to the media and consumers. TASC focused on Audible as a product that would dramatically increase literacy among consumers and communities by making reading fun and accessible. TASC forged strong relationships with top-tier journalists covering literature and literacy, book reviews, lifestyle a

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