Consumer-Facing Media The Challenge: Prepaid debit card company RushCard hired The TASC Group to raise brand awareness, publicize new product launches and offers to current and potential customers and expand the company’s customer base. Our Strategy: TASC encouraged the company to slash fees to be more competitive in the marketplace and remove the stigma that RushCard was taking advantage of customers. TASC also leveraged co- founder Russell Simmons’ reputation to reach and engage with customers. We made strategic product announcements in RushCard’s top markets, with a special focus on ethnic media outlets in areas where customers live. TASC also set up strategic meetings with consumer rights organizations like Consumers Union to increase brand recognition and enh

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