Education Marketing Case Study: Massage Therapy School Converts at 19.60% - Marketing 360® This Oklahoma based massage therapy school uses their website to capture contact information and calls from prospective students. Here’s the breakdown. We get a lot of educational organizations who come to us wondering how to market their school. Usually, the goal is to make a connection with prospective students and get those people to provide some contact information. From there, the recruitment process can be put into gear. This case study is a perfect example of how to achieve these goals. Organic Search Results The process begins with people doing general searches and finding the website on Google. Our NLA® team’s work puts them on page one for their primary keyword targets:The second compo

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