Massage Therapy Case Study: Email Marketing Boosts Business - Marketing 360® This massage therapy Marketing 360® client uses email marketing to promote massage for gifts and occasions – and sees a nice boost in business from the tactic. There are two things that really work well to both convert new website visitors and turn them into repeat customers. First, you make a great introductory offer. Something so irresistible that they’ll feel regret if they don’t take you up on it. Next, capture contact info so you can continue to offer promotions to turn them into long-term, repeat customers. It’s a one-two punch that’s conversion dynamite, as this Marketing 360® massage therapy client shows. Here’s the popup a first-time visitor sees on their homepage:Now they get a new client in so they ca

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