edc by Esprit

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CLIENT: edc by Esprit PROJECT : MTV Europe Music Awards BACKGROUND As a relatively unknown brand in the UK, edc - Esprit’s youth brand - had its work cut out getting noticed as a key spon- sor of the MTV Europe Music Awards (EMAs). BRIEF CUNNING devised a campaign to get hundreds of thou- sands of music and fashion fans screaming its name from London to Helsinki. IDEA Hoping to earn themselves one of 300 coveted tickets to the EMAs, fans we

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