CLIENT: Nissan PROJECT : Nissan Murano Sculpture BRIEF To create something bold and engaging to promote the launch of the Murano model and bring to life Nissan’s SHIFT strategy. Position the Nissan Murano as a design icon. Historically design hadn’t been considered a strong selling point for Nis- san. The Murano was developed to challenge that percep- tion and in doing so create a halo effect for the entire range. At the time of its launch

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