CASE STUDY ECOTRICITY Ecotricity delivered a clearly defi ned recruitment strategy which saw the deployment of a new careers site, new joiner pathway and internal mobility opportunities From becoming the world’s fi rst green electricity company in 1996 to kick starting the electric car revolution in Britain and turning a football club vegan, sustainability is always key – and that also applies to the people that join their team. The Recruitment Challenge Ecotricity has grown rapidly and organically - recruitment was focused on supporting local employment and news about jobs spread through word of mouth or by using agencies rather than strategically driven with intention. Recruitment at Ecotricity existed in the form of an administrator who placed all jobs with agencies or ha

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