Case Study
Ecommerce on a Global Scale
Ecommerce on a Global Scale H O W W E T O O K A R E G I O N A L E C O M M E R C E P L A T F O R M T O G L O B A L M A R K E T S Alpha's linguists, SMEs, LQA and technical teams made it all possible. In the end, 5 of our websites exceeded sales targets, and the 6th hit them. We now have a long-term localization contract with the client and a possible 5 new markets on the way! Naturally, we started with analytics. Assessing their existing ecommerce's strengths and weaknesses, then developed the results to improve and work for the target markets. We devised localization strategy and created a project plan for localizing 6 territory-specific sites for China, Japan, Saudi Arabia, Germany, France and the UK. One of our clients, an outdoor and sport apparel brand, had stores in 7 major US cities