ALPHA LTD St Andrew’s House St Andrew’s Road Cambridge CB4 1DL United Kingdom @thisisalphalive thisisalpha.com Case Study A passion for fashion Some people say fashion has a language of its own. At Alpha, we think it has many. This case study looks at how Alpha took on the creative task of copywriting product descriptions for one of the world’s leading ecommerce fashion retailers, helping to develop a distinct brand tone of voice that appealed to its youthful, international target audience. And, when the global lockdown sent ecommerce platforms into overdrive, it looks at how this client turned to Alpha to scale up the quantity and speed of its product descriptions on a massive scale. How to put style into eCommerce product descriptionsA passion for fashion thisisalpha.com 2

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