Case Study
EASE OF USE & DEMOCRATIZED REPORTING MAKE IT EASY FOR DARN TOUGH TO DELIVER RESULTS
kibocommerce.com info@kibocommerce.com CASE STUDY EASE OF USE & DEMOCRATIZED REPORTING MAKE IT EASY FOR DARN TOUGH TO DELIVER RESULTS With Kibo Personalization, the sock manufacturer has developed a scalable personalization strategy without holes by making it easy for key teams to deliver and interpret experiences. OVERVIEW Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks backed by the industry’s only lifetime guarantee. Darn Tough offers both Specialty and Tactical product lines with a wide variety of products for different sports and weather types that appeal to a wide, diverse, and deeply loyal customer base. In 2019, Darn Tough implemented Kibo Personalization to better navigate today’s customer-first digital realities