Eagles Community Arena, Newcastle December 2018 Branding the new home of the regions most successful sports team. PFI SIGNS STADIA & ARENAThe Brief With a bulging trophy cabinet, dedicated fan-base and the status as one of the most successful basketball teams in the UK, Newcastle Eagles was lacking just one thing: a place they could call their home. That was un?l the grand opening of their brand new, state-of-the-art arena at the start of 2019, which finally gave the team from the North East their very own place to play their matches in front of their passionate home crowd. Upon comple?on of the 3000-capacity Community Arena – which features a bar, training facili?es and a corporate space for over 300-people –all that was missing was a sign package that would complement the m

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