Across all industries in the B2B space, attracting and retaining top talent has become a huge challenge. The COVID-19 pandemic forced many businesses to quickly adopt remote work policies and implement hybrid alternatives to the traditional office environment in order to entice job seekers. But the pandemic also prompted the Great Resignation—the mass exodus of millions of Americans from their jobs in search of something better. This disruptive event has signaled to employers that people expect more from their careers: more money, yes, but also greater flexibility and support. Companies that already offer these advantages are one step ahead of the competition.

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