HEADLIGHTSDEPOT.com CASE STUDY HeadlightsDepot.com, a family-owned online-retailer started in 2002, has a thriving ecommerce site and boasts an average customer review of 4.8 on Google Reviews. They successfully managed some Amazon Advertising campaigns in-house, but knew that they would need to outsource their Amazon management to grow profit. They came to Omnitail to improve overall performance and maximize visibility by advertising all relevant products on Amazon. BACKGROUND INVESTIGATING THE ACCOUNT Single ad group campaign structures Using this structure, there was no way to separate profitable items from unprofitable items, as everything was being bid upon using the same strategy. Because of this, unsuccessful products were cannibalizing spend from better-perfo

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