Case Study

Dynamic Ad campaign delivers higher quality leads at a lower cost

Dynamic Ad campaign delivers higher quality leads at a lower cost

CA Technologies Case Study Dynamic Ad campaign delivers higher quality leads at a lower cost Finding leads that convert To drive leads for its enterprise software solutions, CA Technologies developed relevant, downloadable content targeted to high-level IT decision-makers. The challenge was getting these high-quality leads to convert from clicks. “Whitepaper downloads help us capture leads for CA Technologies—but for these leads to be effec

Join for free to read