The Challenge During their initial search, Saddle Creek Logistics was seeking a data provider who could help segment their targeted industries - primarily manufacturing, retail, and ecommerce fields. The sales team relied on connecting to those in these industries to cultivate meaningful connections. “It’s important for us to touch the right people with the right email addresses – especially during our reach out process,” explained Nelson Colon, Sales and Marketing Representative at Saddle Creek Logistics. Efforts to improve the team’s account-based selling approach came to a standstill. The culprit? What else but ineffective data. Moreover, since the team’s current data solution didn’t integrate well with Salesforce, time was lost on manual upkeep. At this point, the team d

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