DUNKIN’ BRANDS
DUNKIN’ BRANDS
2 Pages? ? ? | PAGE .1 BACKGROUND Dunkin’ Brands is one of the world’s leading franchisors of quick service restaurants, operating under the banners Dunkin’ Donuts and Baskin- Robbins. Practically all of the 11,300 Dunkin’ Donut restaurants and 7,300 Baskin-Robbins restaurants are franchised. Before partnering with Tango, many of the challenges that Dunkin’ Brands faced were centered on inefficiencies and redundancies in the real estate and store development processes. CHALLENGES One of the most significant challenges that Dunkin’ was dealing with was maintaining disparate systems to manage their real estate processes. In addition to two mapping platforms and a relationship with an analytics vendor, their large field team only had access to rudimentary tools to support their pr
