Case Study
Dunkin’ Brands Sees Quick Returns
Situation Dunkin’ Brands group includes three of the best- loved names in the restaurant industry: Dunkin’ Donuts, Togo’s and Baskin Robbins. These brands have more than 10,000 franchise outlets worldwide. Dunkin’ Donuts is the larg- est coffee and baked goods chain in the world, while Baskin Robbins is the world’s largest ice cream franchise. Togo’s, the youngest and fast- est growing of the three chains, serves approxi- mately 164,000 sandw