? ? ? | PAGE .1 BACKGROUND Yum! Brands is one of the world’s largest restaurant companies, operating as KFC, Pizza Hut and Taco Bell, with over 41,000 restaurants in more than 125 countries and territories. With plans for significant growth as well as roll out concepts in new countries, Yum! recognized the limits of the point solutions they utilized in the past, and required a scalable solution that supported the successful acquisition and management of store information as well as the ability to consolidate insights to facilitate and inform the growth of their global brands. CHALLENGES As a global company facing all the opportunities and challenges inherent in international growth, Yum! was dealing with disparate process in different markets. They supported a number of

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