? ? ? BACKGROUND US Beef is Arby’s largest franchisee, opening its first Arby’s restaurant in Tulsa, Oklahoma in 1969. Today, it has over 360 Arby’s restaurants and is listed as one of the country’s top twenty multi-unit franchisee groups in the country. In January 2016, US Beef signed an aggressive development plan with its franchisor, Arby’s Restaurant Group (ARG) to open 70 new Arby’s restaurants between 2016 – 2022, expanding their footprint significantly, with heavy expansion in the Colorado market. By 2022, US Beef will have more than 400 restaurants. CHALLENGES It’s not uncommon for franchisees to rely on models developed for their corporate partners – but US Beef is no common franchisee. As one of the largest franchisees in the United States, US Beef wanted to be ma

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