Driving New Customer Acquisition and Brand Awareness in the Education Industry
Driving New Customer Acquisition and Brand Awareness in the Education Industry
2 PagesWhichit Case Study | HarperCollins Driving New Customer Acquisition and Brand Awareness in the Education Industry CASE STUDY Whichit designed a playful creatives to captivate high school students between the ages of 15-18, a Single Post to be served on Facebook and a humorous video ad for Snapchat, were the short snap video advert ended with a swipe up Call-to-Action that revealed the Whichit Post. The Whichit post on both channels, offering a motivating commercial offer redirecting customers to purchase the revision guides on Letts Amazon page. STRATEGY Client: Letts Revision by Harper Collins Sector: Education Campaign’s Objectives: Brand Awareness and Drive Sales Date: 15/03/18 – 29/03/18 Distribution Channels: Facebook Ads & Snapchat Ads Target Audience: Location: UK Gende
