Driving Innovation at HP Optimizely Building a Center of Excellence HP self-identifies as being in the early stages of their journey towards creating a true culture of experimentation throughout their organization. At the same time, they know that increasing the pace of innovation for their campaigns will be essential to ensuring peak performance for various digital business units that have started doing experimentation, including their B2C online store, HP .com website, B2B e-commerce organization, Instant Ink organization, and Customer Support site. HP has invested in creating a program around experimentation, building a more robust process for ideation, prioritization, development, execution, and post- campaign analysis. HP shares learnings with business stakeholders throughout the orga

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