Missguided Optimizely How experimentation, personalisation and recommendations are driving the fast-growing UK fashion brand forward Forward-thinking fashion retailer Missguided designs wearable ready-to-go outfits for today’s millennial woman. Founded in 2009, the Manchester-based brand is experiencing growth of 75% year-on-year. The firm has over 10,000 products available online at any one time and offers up to 1,000 new styles each week. It is known for its ingenious and fresh approach to both fashion and business. Everything Missguided creates is informed by its customer along with global influences like social media, street style, and popular culture. Its innovative way of running the company as well as its ambitious digital strategy allowed Missguided to obtain a competitive advantag

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