CPG/Food & Beverage Producer Success Story The challenge This iconic food brand and company has been in business as a growers’ cooperative for more than 100 years and is the world’s largest producer in its category. With concerns about stabilizing its industry, the cooperative brought in a new CEO two years ago. The CEO was tasked with overhauling the brand’s image and helping it gain recognition for a broader range of products. The business is now on a growth trajectory to extend its reach in the “better for you” snack industry. The CEO decided to enlist external support to help transform the business into a 21 st Century organization capable of competing with newer, more agile brands. Maine Pointe was selected based on its wealth of experience driving value across the CPG/fo

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