Monarch: Driving Bookings

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Monarch: Driving bookings Strategy Using home location data, Weve identified those living within 1 mile of selected airports. Within this audience, Weve targeted 25+ adults and qualified members of their ‘Globetrotter’ segment. A picture message was delivered informing consumers of a £20 discount offer and directed them to the Monarch mobile website. Objective To encourage sales of discounted flights with Monarch Campaign Results

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Monarch: Driving Bookings

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