Using Price Waterfall Analytics to Drive Behavioral Change case studyKini Consulting, LLC 155 Water Street • Brooklyn, New York 11201 • (866) 428-3914 Situation Our client was a $250M provider of business services to two primary markets. The company was involved in three primary business lines, each offering the same fundamental service with nuances. This was a post-merger environment, where over a dozen companies had been acquired and con

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