Case Study

Douglas: Adding gloss to omnichannel customer experiences through AI-driven innovations and support expertise

Douglas: Adding gloss to omnichannel customer experiences through AI-driven innovations and support expertise

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A vendor content piece from SAP details how Douglas AG, a leading European omnichannel premium beauty destination, addressed its need to enhance customer experiences in a competitive market. Douglas sought a robust e-commerce foundation and solutions enabling AI-driven innovations to connect online and physical shopping worlds, alongside expert support for holiday readiness. By implementing SAP Commerce Cloud and SAP Customer Experience, Douglas integrated AI features like a skin analyzer and virtual beauty mirror. The result was a successful blend of technology innovation into their customer experience, including achieving 100% uptime for e-commerce operations, demonstrating the solutions' capability to meet customer expectations and support personalized shopping moments.

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