This SAP whitepaper explores how businesses can grow customer lifetime value by leveraging omnichannel personalization. It outlines strategies using AI-driven insights, data unification, and automation to deliver contextual experiences across channels. With SAP Emarsys and CX solutions, firms achieve dynamic segmentation, predictive engagement, and unified data orchestration. This personalized engagement fosters loyalty, conversion, and retention by aligning marketing automation with real-time customer behavior and preferences.

Join for free to read