Doubling Down on Digital Why Financial Institutions Need to Embrace Digital CXThe customer experience optimization company Page 2 Finance Case Study Booklet Contents 1. Introduction 2. Leetchi 3. MoneySmart pg .....3 pg .....5 pg .....6 pg .....8 pg.....9 4. Generali 5. ConclusionPage 3 Introduction Technological advancement is tumultuous: it can drive either innovation or immobilization. We see this in the shrinking lifespans of companies on the S&P 500: in 1965 companies (on average) had a 33-year run. By 2026, this timeframe is expected to slip to 14 years. Survival now depends on businesses’ ability to adapt, particularly with the rapid pace of digital innovation. Digital technology is already redefining the financial industry. One of the most obvious mani

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