Don’t Know How to Start Conversing with Prospects? Try Sales Sequencing salesintel.io2 Introduction Sales sequencing is an eective way of removing the guesswork in a sales process and allowing your SDRs to know exactly what to do next to advance a prospect. A sales sequence can be defined as a series of dierent sales touchpoints scheduled to be delivered over a pre-defined time and at a set interval. These touchpoints are not limited to emails but can also include SMSs, social messages, phone calls, and other sales tasks. The best sales sequences are the ones that strike a perfect balance between automation and personalization. Sequencing helps sales teams scale both their performance and execution, and stay top of mind with their prospects.3 What are Sequencing Tools?

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