Donor Acquisition – Interactive DM Showed People How They Could Make A Difference: Friends Of The Earth
Donor Acquisition – Interactive DM Showed People How They Could Make A Difference: Friends Of The Earth
4 PagesDONOR ACQUISITION – INTERACTIVE DM SHOWED PEOPLE HOW THEY COULD MAKE A DIFFERENCE: FRIENDS OF THE EARTH2 Friends of the Earth’s objectives were to raise money and win new supporters. Research had revealed that potential donors often say they feel daunted and powerless about environmental issues. Also, previous campaign activity revealed that taking action for bees didn’t equate to support for wider environmental issues. So how could FOE m
