Case Study
Honda Maximizes Conversions for Virtual Car Showroom Campaign using Outbrain’s Conversion Bid Strategy
Honda Maximizes Conversions for Virtual Car Showroom Campaign using Outbrain’s Conversion Bid Strategy
OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2021 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. Honda is one of the world‘s largest automakers and a leader in technology innovation for a safer and better future of mobility. Due to the global pandemic that forced the 2021 Brussels Motor Show to close its doors, Honda ran a digital advertising campaign - including via Social and Display - that redirected car enthusiasts to a virtual showroom of its latest car models. Based on the recommendation of the Dentsu Belgium agency, Honda partnered with Outbrain on a native ad campaign to find the most qualified audiences across the open web. The campaign addressed the brand’s objective of driving brochure downloads, dealer searches, and test drives for its new lin