Case Study
Breuninger Achieves Outstanding CVR with Conversion Bid Strategy
OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2021 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. New Season, New Looks: Entdecke die neuesten Fashion-Trends! breuninger.com Fully Automatic Conversion Bid Strategy enabled Breuninger to efficiently generate conversion rates up to 0.89%, which by comparison was 30% higher than standard campaigns without automatic optimization. Results 30% CVR increase with CBS (compared to standard campaign) 90% below CPA target value with CBS (maximum value) 74% below CPA target with CBS (average) 0.89% CVR Breuninger is a successful fashion and lifestyle company. In their department stores and in the online store, Breuninger offers a one-of-a-kind shopping experience. More than 1,200 brands, including premium and newcomer