OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2020 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. With Outbrain‘s various performance tools, dentolo was able to significantly reduce CPL compared to other established platforms. In the course of six months, Outbrain‘s CPL was 33% lower than that of Social, with a peak of 39% lower than Paid Search. The company also generated 4,000 leads per month, which speaks to the scalability of Outbrain’s discovery and native advertising platform on the open web. Results -33% lower CPL vs. social -39% lower CPL vs. paid search 4K leads per month We are diversifying our media mix to reduce our dependence on a few providers. Working with Outbrain has shown that Native Advertising is also an excellent source of leads when

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